Who they are
Shamir-Keinan holds an MBA from Ono Academic College. She led marketing at Carlsberg and Neviot before becoming Coca-Cola Israel's marketing chief in 2016. She became chief executive of BBR Saatchi & Saatchi in 2021 and joined Yisrael Beiteinu in May 2026.
Positions and record
Military service: Supports conscription for everyone at 18, national service for those unable to enlist, and loss of rights for unjustified refusal.
Religion and state: Supports separation of religion and state, civil marriage and same-sex marriage.
Public diplomacy: Calls for one national public-diplomacy organisation providing continuous domestic and international communication.
Where they stand
Holds the party line on every issue.
Judea & Samariaparty lineRegional package deal; stabilize the West Bank with Jordan
Two states / withdrawalSovereignty / annexation
Gaza & Securityparty lineCut Gaza off entirely; keep IDF freedom of action
Deal & disengagementFull military control
Judiciaryparty lineA constitution; no override clause, no French law
Court can strike lawsKnesset can override
Educationparty lineTies all school funding to core curriculum, ending Haredi exemptions
State runs the schoolsParents and communities
Religion & Stateparty lineCivil marriage, break the rabbinate monopoly
Civil / pluralistReligious authority
Nation & Citizenshipparty lineCivil rights for all, national rights for Jews
Equal citizenshipJewish national state